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Märklin's celebrates advertising strategy

Various online media today published a report in the Associated Press (eg tagesanzeiger.ch ) on the future of Märklin, or with an interview with the administrator Michael Pluto.

He predicted it "no loss", a turnover of 110 to 120 million euros, a good Sale proceeds. Frankly he can continue to scrutinize closely the company is to happen and especially when you want.

Interestingly, however, is the statement that would increase advertising with Marklin children: "Today's children, collectors will be 30 to 40 years." Absolutely correct, yet amazing that it take so long must be adapted to the advertising strategy.

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Marklin ...

Whether it's really all the parties to mute? Hardly. Nevertheless, next weekend is increasing in Göppingen the model railway meeting as a "highlight of the anniversary year to 150 years Märklin.

I think it is really the celebration with all the bells and whistles to carry out and the fascination the model train show world. Only then can the spark when one or the other young people will be fired. Everything else would be tantamount to capitulation.

Something funny I think, however, the news in recent days with the announced "Märklin Insider Club". In ratschlag24 Blog Curling:

Striking Change: Insiders can now change the password by itself (I). In addition, the latest insider news are now available as a PDF file available for download - very handy!

Hello? Password change and PDF? I'm in "Back to the future" end up? But we have still 2009 and not 1999? Well, since we can then announce in 2019 that Märklin a Twitter feed and a Web 2.0 portal has switched ...