Sunday, September 20, 2009

Studded Tires Michelin

Märklin's celebrates advertising strategy

Various online media today published a report in the Associated Press (eg tagesanzeiger.ch ) on the future of Märklin, or with an interview with the administrator Michael Pluto.

He predicted it "no loss", a turnover of 110 to 120 million euros, a good Sale proceeds. Frankly he can continue to scrutinize closely the company is to happen and especially when you want.

Interestingly, however, is the statement that would increase advertising with Marklin children: "Today's children, collectors will be 30 to 40 years." Absolutely correct, yet amazing that it take so long must be adapted to the advertising strategy.

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